Visual identity designed for South Liberty, an upcoming development project focused on restoring several heritage buildings to create a modern professional campus. The identity reflects a sense of connection and community and nods to the neighbourhood’s historic characteristics.
The visual identity was also extended to event collateral for a public art initiative, where mural artists revitalized old silos and hoppers with bold artwork, along the South Liberty Trail.
Role: Designer
Client: York Heritage Properties and Adgar
Agency: Whitman Emorson
Creative Direction: Yasemin Emory and Whitney Geller
Design Director: Petra Cuschieri
On-site Artwork Photo: Michel Caron